Equipment deal of the century
By Håvard Lindheim, 28 Februar 2005, 12:13
The current equipment deal with Adidas expires after this season. The Germans want to keep Rosenborg in their portfolio, and are willing to pay up: Adidas has decided to pay RBK the neat sum of €8.88 million to use their clothes until 2012!
FUTURE HOPE: Hopefully, RBK can - some time in the future - play in a "clean" shirt like this ...
rbkweb.com knows that several international companies have tried to make RBK similar offers. It is reason to believe that Nike is among these.
Be it that way or another, Adidas has been frightened by the possibility of losing Scandinavia's best club as partner, and have taken the consequences of marked and demand. Hence, the Germans now opts to hand out almost €9 million for an eight year deal with Rosenborg. This means that RBK will receive €1.1 million each year until 2012, as payment for using shirts and shorts with three stripes.
"This deal gives Rosenborg the opportunity to take the next step. The overall goal is to create better results than today," the boss of Adidas Nordic, Patrik Nilsson, tells Norwegian daily VG.
It is not known what the old equipment deal with Adidas was worth, but rbkweb.com have reason to believe that it was worth around €295.000 a year. In other words, RBK's new deal is four times better.
"This is most likely the largest deal ever for a Norwegian top league club," RBK Director of Sales & Marketing Erik Espeseth says.
The new deal with Adidas places Rosenborg in the top Scandinavian division too. In comparison, Fredrik Winsnes' old club Hammarby made a new deal with Italian Kappa worth 7.3 million SEK a year, while FC Copenhagen earns just over 10 million DKK on their deal with the same supplier. In Norway, Vålerenga IF Oslo supposedly has the second best deal: Nike pays €355.000 a year to have their logo on the blue shirts.
The new deal with Adidas gives RBK the opportunity to have closer contact with other "Adidas clubs" like Real Madrid, AC Milan and Bayern Munich.
"We get to talk more often with the big clubs. Possibly we'll see friendlies during summer, winter tournaments at Gran Canaria and players on loan," a well pleased Sports Director Rune Bratseth says.
Adidas also wants to use Rosenborg players in commercials - both in Norway and in the other Nordic countries. Jan Gunnar Solli, Alexander Ødegaard and Frode Johnsen are picked as "models".
PS! In a different process, Rosenborg has decided to clear up the commercial mess on the shirt. As the league starts, a revised version of the 2004 shirt will be ready. The two Bygger'n logos will be reduced to one; placed horizontally under the neck, above the Rema 1000 logo. Telenor Mobil will be found on both shoulders.