In a weeks time coach Per-Mathias Høgmo and the Rosenborg management will travel to London to study Chelsea, a team that has done most things right both on and off the pitch.

"We just called Peter Kenyon, the chief-executive at Chelsea. He told us that we were welcome. Of course we are going take advantage of such an opportunity," Høgmo told VG, a national newspaper.

The new coach is very curious about what the biggest clubs do right, and therefore he will go on a twoday visit to London together with director of sports Rune Bratseth, chief executive Nils Skutle, some directors of the board and representatives from the Rosenborg medical clinic. They will be especially looking at:

The athletic work, including the effort done with each individual player.
The sponsor concept.
Promoting the club.

Later this winter Rosenborg are planning to visit their one of their opponents in this year's Champions League, Lyon.